Accounting + Coaching = Trinity Advisory

About Us.

Trinity Advisory was first established in 2011 by Rod and Sue Sherrington.

Rod started his working life as a tax accountant in 1991 and then progressed to very senior roles in Sydney (5 years) and London/New York (11 years), across diverse industries such as Tourism (General Manager Finance of Touraust Group) and investment banking (Head of European Telecoms Research for ABN AMRO / RBS).

Rod was the lead analyst on various stock market listings in the UK, such as Virgin Mobile and his opinions and research have been quoted in the Financial Times (UK), The Wall Street Journal and Time Magazine to name but a few.

This experience has given him unique insights which he then uses to coach and mentor his clients. Rod has an entrepreneurial spirit and is an advocate for small/medium business owners, truly understanding the challenges that SMEs face.

Sue has a strong background in customer service being a regional manager for various high street store chains in Sydney and London. Sue specialised in turning around underperforming stores through her ability to understand what clients wanted and leading by example.

Trinity Advisory has grown from a start-up in 2011 to an award-winning firm employing over 40 staff in Australia and overseas.

Read about our core values > 


Enough about us! What about YOU?

At Trinity, we are all about you. We ask a lot of questions because we want to understand what drives you; what is it about your business that evokes your passion; then we work with you to develop solutions that will enhance your business and improve your lifestyle.

We've helped hundreds of business owners to identify problem areas of their operation, make strategic changes and focus on the right path to take their business to the next level.


Business Accounting

We are a Xero Platinum Partner, helping businesses unlock the power of Xero and embrace cloud-based accounting, making you more efficient, mobile and effective.


Business Advisory

Accounting and Advisory solution with innovative and proactive advice using your financial data to help you grow your profits and improve your lifestyle.


Business Coaching

Business Coaching, underpinned by your financial data, to help you to visualise, create and execute your strategy to achieve a high performing business, sooner.


If you're ready to take your business to the next level, then contact Trinity Advisory today.

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