Trinity Advisory Xero Award Finalists

Posted 28 Sep '22

Trinity Advisory named as a Xero Award Finalist for Community Partner of The Year.

This month, the Trinity Advisory team received the exciting news that they had been named a finalist in the Xero Awards FY 23 for Community Partner of the Year.

“This is such an incredible honour! Out of all the entrants, we’ve been selected in the top 3 finalists for this category.” Said Rod Sherrington, Owner and Director at Trinity Advisory. “The calibre of applications for FY23 was outstanding, so to be nominated as a finalist is an outstanding achievement.”

Trinity Advisory could not have done this without the amazing support from their wonderful clients, who have helped them to raise over $220,000 for the Far North Queensland Hospital Foundation.

“We believe that small business is the backbone of the community in terms of fundraising for worthy causes and the accounting industry is in a unique position through our close trusted advisor relationships to bring them together for a common goal.” Rod said.

Each year Rod and his wife and business partner, Sue Sherrington, host a Christmas Charity Luncheon for their business clients to funds for the Far North Queensland Hospital Foundation for the treatment of Prostate Cancer, which is the second most common cause of all male cancer deaths in Australia.

The FNQHF covers one of the largest hospital regions in Australia, from Tully to Torres Straits which includes 9 hospitals and 50 primary health centres.

This area encompasses some of the poorer regional parts of Australia with many indigenous communities and was set up to lift the standard of care to what is provided in major capital cities.

It is a long process, and the aim is to make this happen within the next decade.

“As a co-owner of Trinity, I had been diagnosed with aggressive Prostate Cancer in 2019 at the age of 48, but after two surgeries and treatment, I was cancer free in 2020. I was covered by top private health care and received excellent treatment. But as I went through the journey, talking with my doctor and nurses I became aware that my outcome was unfortunately very different to many others.” Rod said.

During his journey, Rod learned that equipment in even large regional public hospitals is substandard to the major cities, particularly for men’s health, leading to worse surgical outcomes and long delays in treatment. Rod was shocked that in the modern world this was happening.

“You only really become aware of how many people are impacted in the community by serious health issues once it touches your world directly. I knew Trinity could do something to help, it became our duty, one we are proud to have.” Rod said.

These events have been incredibly successful, raising over $220,000 in the last two years, with 100% of funds raised going directly back to the Cairns Public Hospital for equipment to treat Prostate Cancer.

“The event has also raised awareness that Prostate Cancer in men under 55 years old exists with few early symptoms. As a direct result of attending, one client went for a check-up and found he had prostate cancer early, giving him better treatment options and outcomes. That alone makes the event worthwhile.” Rod said.

This year’s function will be held on Friday, 18th November and Trinity Advisory is again appealing to the local business community to contribute prizes that can be auctioned off on the day. 

Any donations are appreciated, big or small.

If you would like to get involved, please contact for further information.


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